Wednesday, March 24, 2010

Not-so-mellow yellow

This time of year, yellow creeps into thoughts and conversations. How perfect a shade is the yellow of wild primrose, how bright and confident the first daffodils look...

...and then there's the yellow of Sainsbury's Butterlicious, currently festooning our coastline.

Ah, the Irish Sea in January: a container ship, a stormy night, something comes loose... In early February, the strand at Ballycotton (in East Cork) is plagued by cartons of spreadable almost-butter. RTE noted it, briefly; apparently Cork County Council were investigating matters. And now, the Butter Hordes are here: fishermen out past Cape Clear are finding themselves floating in a sea of yellow cartons; Sherkin beach & Trafraska resemble an imitation Life on Earth show, with butter cartons instead of little newly-hatched turtles; wave after wave of these yellow boxes beaching themselves along our shores.

And so, if you should pass what you think is a Modern Art installation along the shoreline, check the label.

Thanks to Ginny for raising our awareness of this, and for the inspirational cleaning up work!

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